Cultural Differences in Consumer Impatience

Vol. XLII (August 2005), 291–301 291 *Haipeng (Allan) Chen is Assistant Professor of Marketing, School of Business Administration, University of Miami (e-mail: hchen@miami. edu). Sharon Ng is Assistant Professor of Marketing, Nanyang Technological University, Singapore (e-mail: [email protected]). Akshay R. Rao is General Mills Professor of Marketing and Chair of the Department of Marketing and Logistics Management, Carlson School of Management, University of Minnesota (e-mail: [email protected]). The authors thank Hakkyun Kim, Ashwani Monga, Angela Lee, Bob Wyer, seminar audiences at the Carlson School of Management and at Carnegie Mellon University, and the three anonymous JMR reviewers for their comments on previous versions of this article. HAIPENG (ALLAN) CHEN, SHARON NG, and AKSHAY R. RAO*